Medianet – A Digital Ecosystem

How we ended up creating 7 portals, 10 websites, and one application

Do you know the difference between the “big guys” and small enterprises?

What Apple, Facebook, Google, Amazon are succeeding to, is that they each created an ecosystem where they manage to keep us spending out time (read money) and never have the need to leave that ecosystem.

Google with search, maps and Gmail Facebook with social network and WhatsApp and Messenger. Apple with hardware, iTunes, and Apple Store. And so on..

Starting from the
ecosystem idea

We took a small publisher from its newspaper legacy to a top digital
player in Austria.

The content creation was (and is) the core strength of Medianet. Besides that, selling “Abos” was in their DNA.

Over the course of 3 years, we adapted their identity to match the digital requirements of a modern brand. We identified the main pillar of their services and built on that to create platforms to monetize.

First step

The first steps were to redesign the core of their platform, the creative network of agencies they were starting to build. Together with the Medianet team, we launched a complex rating system that offers better transparency over the creative agencies from Austria.

We created over 10 different websites from events and niche social networks to news, microsites, and classifieds.

For the purpose of the “ecosystem”, we created a “standardized navigation” that is spread across all digital properties and its flagship website that is used as a gateway: “”

More than 210% growth in turnover and a tripling of profit from advanced multichannel strategies.



Next step

In the next step, we took their offline publishing work that was carried over yearly local guides and transformed it into a dynamic digital publishing system that is monetized through a freemium model. Medianet is growing over the estimations and has become (again) a significant publisher in Austria.

We designed, created and are maintaining now 7 different local guides that run on the same infrastructure and take advantage of a shared code framework.

Visit to access their digital properties.

Data Flow & Structure.

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