When a premium product gets the website it deserves
People involved in the project
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Strategy
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Strategy
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PM
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UI / UX
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Development
Customer
Tentickle.DE
Category
E-Commerce
Duration
260 hours
Table of contents
- Challenge
- Customer opinion
- Objectives
- Strategy
- Results
The Challenge
A premium brand with a digital presence that didn’t keep up
Tentickle.de is part of an international network that sells and rents premium stretch tents – spectacular solutions for events across countries like Germany and Brazil.
While the products are impressive, the website didn’t reflect their quality. The platform was basic, lacked structure, and didn’t clearly communicate the offering.
“Some customers don’t know our products at all when they reach the website. For them, it needs to be much clearer what we offer and what options they have.”
“The current website is not appealing, interesting or informative enough.”
Visitors couldn’t easily understand the types of tents available, how the service works, or why Tentickle was a better choice. That meant fewer conversions and missed opportunities.
The request from the client was clear:
“We need a website relaunch that helps us generate more leads.”
CUSTOMER OPINION
A premium brand with a digital presence that didn’t keep up
Objectives
More than a redesign – a website built to convert
Pages tailored to event types and service options
80+
Consistent experience across all types of devices
100%
The main goal was to turn Tentickle.de into a real sales tool — one that reflects the quality of the product and guides users toward making a decision.
- Clear offering – make it easy to understand the types of tents, the difference between renting and buying, and the benefits
- Premium design – modern look and feel, aligned with the high-end image of the product
- Conversion-focused structure – simple navigation, useful information, and clear calls to action
- International SEO – built to attract traffic from key markets like Germany and Brazil
- Scalable platform – ready to grow with new content, markets, and use cases
strategy
From audit to relaunch – a step-by-step process built for performance
Tentickle.de needed more than a design update. We built a new website from the ground up, focused on clarity, scalability, and lead generation. Here’s how we did it:
1
Defining the objectives
We started with a focused discussion: the new site needed to generate more leads and clearly explain Tentickle’s offering. Together, we set the priorities — a logical structure, useful content, and a premium look and feel.
2
Organizing content around real user needs
We analyzed what customers were looking for and which types of events Tentickle typically serves. This helped us build a clear site architecture, with dedicated pages for each use case: weddings, festivals, corporate events, exhibitions, and more.
3
A clean, international-ready design
We designed a modern, premium visual identity — clean layout, large imagery, minimal text, and intuitive navigation — accessible and appealing to users in different countries.
4
Modular structure built for growth
Each page was built with scalability in mind. The layout is modular and easy to expand as new event types, markets, or product categories are added.
5
SEO setup for international visibility
The site was optimized from the start for search engines — targeting relevant keywords for local and global searches, with clean URLs, metadata, internal linking, and structured content.
6
Aligning with traffic sources
We mapped traffic sources — ads, social media, events, email campaigns, QR codes — and created entry points that lead directly to relevant, high-conversion pages.
7
Launch and ongoing optimization
After launch, we monitored site behavior and adjusted high-impact pages to improve user flow and conversions. The new platform is now fast, flexible, and ready to grow.
results
A website that explains better, looks better, and performs better
After launch, the new Tentickle.de delivered exactly what the old site couldn’t: a clear message, a smooth user experience, and a structure designed to generate leads across markets.
Pages tailored to event types and service options
80+
Consistent experience across all types of devices
100%
The main goal was to turn Tentickle.de into a real sales tool — one that reflects the quality of the product and guides users toward making a decision.
- Significant boost in Google PageSpeed score (from 40 to 95+ performance)
- SEO structure optimized for international traffic (DE, BR, etc.)
- Fully responsive – optimized across all screens and devices
- Improved conversion rate on key pages
Pull to see more images
Before
After
