Expanding Boundaries with an Innovative eCommerce Solution
People involved in the project
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Strategy
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Strategy
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PM
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UI / UX
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Development
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Photo / Video
Customer
J-Dentalhub
Category
E-Commerce
Duration
260 hours
Services
- Plan & Ideation
- Solution & Design
- Technology & Development
- Rollout Support
The Challenge
Building a Future-Ready Platform for International Expansion
J-Dentalhub, one of the top players in the dental industry, was ready to take things to the next level. They wanted an eCommerce platform that could make life easier for their clients while helping them expand into international markets. Known before as Adenta Romania, the company decided it was time to launch their first online store. The goal? To simplify ordering for dental professionals in Romania, Hungary, and Bulgaria while offering a fresh, user-friendly experience that truly stands out.
CUSTOMER OPINION
What J-Dentalhub Has to Say
Objectives
Delivering a Seamless Digital Experience for Dentists
KEY METRIC
Products listed in the online store
200+
- Design a visually appealing and easy-to-navigate platform.
- Simplify the ordering process for dental professionals.
- Incorporate educational features like the J-Dentalhub Academy.
- Increase the number of new user accounts.
- Boost engagement with educational resources.
strategy
Every Step Tailored for a Truly Unique Experience
1
Setting the Stage
First, we got everyone on the same page by adding the client’s team to Basecamp, teaching them how to use it for smooth communication. This way, everyone stayed in the loop and collaboration felt effortless.
2
Understanding the Market
We kicked things off by digging into competitor analysis and crafting two personas that perfectly represented the target audience. This helped us nail down the right tone of voice and messaging to keep everything aligned with the J-Dentalhub brand.
3
Creating a Clear Site Structure
We built a straightforward site architecture, making it easy for users to find products quickly. The Academy and blog were set up as separate sections, so learning resources and articles were just a click away.
4
Finding the Right Look
To get the visuals just right, we created three mood boards, each exploring a unique design direction. Once the perfect vibe was chosen, we put together a brand guide to keep everything visually consistent.
5
Designing with Purpose
With wireframes in hand, we laid out the site’s structure and then brought it to life with a design that looked great and worked even better.
6
Adding the Finishing Touches
After integrating all the content, we fine-tuned every detail, making sure it was optimized for search engines to boost visibility.
7
Launch Day and Beyond
Once everything was good to go, we launched the platform and kept a close eye on its performance to ensure a smooth start and a flawless user experience.
RESULTS
Turning the Vision into a Digital Reality
