How We Transformed the Dorna Medical Website into a Real Growth Tool
People involved in the project
-
Strategy
-
Strategy
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UI / UX
-
Development
Customer
Dorna Medical
Category
Medical
Duration
380 hours
Services
- Plan & Ideation
- Solution & Design
- Technology & Development
- Rollout Support
The Challenge
When a Strong Brand Has an Online Presence That Holds It Back
Dorna Medical is one of the most well-known private clinic networks in northeastern Romania. A reputable company with thousands of patients monthly and a reputation built over years of hard work.truly stands out.
But their website told a different story. It loaded slowly, looked outdated, and was difficult to use. The visuals lacked coherence, and the information was hard to find. In other words, a website that hindered more than it helped.
For a rapidly growing company, a poorly organized website becomes a brake, not a boost. It became clear that a serious upgrade was needed—not just in design, but in the entire digital experience.
CUSTOMER OPINION
The Dorna Medical Experience
Objectives
A modern, fast, and growth-optimized online presence
300+
reorganized content pages for clarity and performance
- A structure designed for dozens of locations and hundreds of medical services
- Complete website redesign in a modern and professional format
- Optimized structure for logical and user-friendly navigation
- Improved loading speed, with a focus on performance and a seamless experience
- Implementation of a robust SEO architecture to support organic visibility
- Adaptation of the website to the needs of a large clinic network, with over 150 content pages
- Creation of a scalable system, easy to update as the company expands
strategy
Complete Website Overhaul, Step by Step
1
Communication and Project Setup
We started with an alignment session with the Dorna Medical team to clearly understand their needs and objectives. We used a collaborative work system to ensure all stakeholders had real-time access to essential information.
2
Research and Discovery
We conducted a full audit of the existing website, identifying performance bottlenecks, cumbersome structure, and outdated content. This was a crucial step to determine what to keep, reorganize, or eliminate.
3
Website Architecture Planning
We rebuilt the sitemap from scratch, organizing over 150 pages into a logical, easy-to-navigate architecture—for both patients and search engines. Everything was designed to work seamlessly on desktop and mobile.
4
Modern and Medical-Focused Design
We proposed a new, clean, and professional design that inspires trust. We ensured the visuals reflected the brand’s seriousness while remaining approachable and easy to navigate for all visitors.
5
Technical Implementation and Speed Optimization
We developed the website with a focus on speed, performance, and scalability. Clean code, lazy loading for content, and mobile optimization ensured pages loaded instantly, regardless of the device.
6
SEO and Content Optimization
We integrated each page into the new structure with a focus on SEO—from URLs to meta-information and headings. We preserved valuable existing content but reorganized and enhanced it for maximum visibility.
7
Launch and Monitoring
After testing and approvals, we launched the new website and closely monitored user behavior. The goal: to ensure everything worked perfectly from the start and that the user experience was fast, clear, and seamless.
Changes
What Changed Concretely—and Why It Matters
300+
reorganized content pages for clarity and performance
- 300+ reorganized content pages for clarity and performance
- A structure designed for dozens of locations and hundreds of medical services
- Significant increase in Google PageSpeed score (from 40 to 95+)
- Simplified navigation: all services and locations accessible in max. 3 clicks
- Over 150 SEO-optimized pages, ready for local and national search rankings
- 100% responsive, with a consistent experience across all devices
RESULTS
Turning the Vision into a Digital Reality
Before
After
